ROE: Brands have emerged as the most powerful (and least imitable) assets in the industry. Hence, most companies look at acquisitions to diversify as well as grow their addressable market and improve sales. Actual Price (11/1/2007): $28.20 UPDATE 3-Adidas plans to sell ailing … 5-Year can use them for free to gain inspiration and new creative ideas for their writing assignments. (Nike Shoes), The company can introduce brand extensions i.e. With its Forward Dividend at 1.1 and a yield of 0.79%, the … Nike’s performance in 2006 was fueled by solid revenue growth across the different dimensions of the business – each of the geographic regions and each of the product business units posted higher sales for the year. Fully 98% of Nike’s footwear is manufactured outside the U.S. Nike has 42 factories in Asia (China 36%, Vietnam 26%, Indonesia 22%, and Thailand 15%) that manufacture its footwear products; however, they are not all exclusive Nike product factories. The company has a market cap of $215.5 billion. The overall services and look of the company is targeted in such a way that would match the changing tastes and preferences of the customers of Nike worldwide. Copyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. 60 263. Yet it has a tendency of changing the designs and patterns after a particular period or quantity. This leaves the company very vulnerable to market share erodes. Continuing to invest in the core business through innovation and demand creation. The most recent additions to their line are the Nike 6.0 and Nike SB shoes, designed for skateboarding. 1971: Nike, capitalizing on the Greek goddess of victory. Adidas AG – The Group’s principal activities are producing and marketing of sports goods. Nike’s strengths are that the company is extremely competitive; the CEO of the company is often heard saying that business is a war without any bullets. However, the customers of the Nike’s have the brand awareness and this is the reason that the company put more effort in the products. -1.30% The beta of 0.51 implies lower volatility of the stock with respect to the S&P 500. An Equity Valuation and Analysis of Kroger Co. 2. To cut expenses & improve margins there is a trend towards moving production facilities to lower-cost regions outside the U.S. The marketing mix is also known as the 4P’s. WACC(BT): 56 49. Therefore the management of the company needs to track down its market share within the industry. Nike has made other efforts to be energy efficient; its office in the Netherlands is the most energy efficient office in that country by 35%. 12M .. NIKE Part 1: Organizational Analysis 2/6/2013 NIKE Part 1: Organizational Analysis Table of Contents Executive Summary3 Overview and History4 Organizational Strategies and Innovation5 Organizational Design and Effectiveness6 Competitors7 Organizational Structure7. Another strength is the excellent brand awareness and a high quality image of Nike’s products. Nike Market Analysis Nike’s Market Analysis Nike’s Market Analysis There are many companies offering similar but not identical products, this is called Monopolistic competition market, and there are also many buyers that perceive differences between these products like service, features, design and quality, so they are willing to pay different prices for them Leading companies are focusing on spreading their products across the Increasing market share (n.d.), Retrieved on 26th September’08from <>, Kotler, P (1997), Marketing Management: analysis, planning, implementation and control. Gauging through Scope: Global Sports Clothing Market, 2020-2025Augmented by various supportive market forces and elements, the global Sports Clothing market is anticipated to demonstrate a lingering growth stride in the coming years through the forecast span, … Nike totals roughly 218.39 Billion in market capitalization … 1. By 2011, NIKE is expected to invest another $315 million. Nike also endorses various teams as well as clubs such as Barcelona Football Club. In the US, economic growth rates have tapered down, and the trade war could affect its China market. A PESTEL/PESTLE Analysis of Nike Inc. enumerates notable opportunities for international growth and brand image improvement, considering the firm’s remote or macro-environment. Michael Jordan Returns to Basketball: Nike received press coverage throughout Jordan’s decision-making process and continues to make press regarding the impact of Jordan’s return. This shows that Nike has a strong grip on its market share. -0.0078 Exchange rates too affected the International sales growth negatively. While the company may be underdeveloped in countries, the opportunity has not been preempted. 2004 Sales growth in a stagnant industry: it means when the company is not growing or developing, the company can still increase its market share through increasing the company’s product sales. Nike is positioned as a premium-brand, selling well-designed and expensive products. Overall market share: the company’s overall market share is actually the sales that are expresses as a percentage of the whole market sales. Thus their pricing strategy is to provide value at high cost with … Hire a subject expert to help you with Marketing Analysis of Nike. product, price, place and promotion. Profitability gains, through gross margins expansion irrespective of FX movements, augmented by a new focus on SG&A leverage. As we know that Nike’s share depends on different kinds of sportswear and equipment that are included in the market definition and if they are included in the market then Nike’s market position would be a medium one. In September, a Reuters analysis of a varied basket of goods, including Nike Air Maxes, showed that the company was able to discount less this year. Also they seem to have neither the proclivity nor creativity to develop new brands. And the mission statement also shows the company’s philosophy along with the company’s goals and objectives. Reebok now has merchandising contracts with the National Football League and the National Hockey League in the United States, and was purchased in 2006 by adidas. However, it also engineers shoes for discount stores like Wal-Mart under the Starter brand. Nike SWOT Analysis Nike Strengths Below are the Strengths in the SWOT Analysis of Nike… *You can also browse our support articles here >. Designed to make a connection to the consumer, Seldom pitch the product directly or talk about product attributes, Sometimes don’t even mention the company’s name, featuring instead only the swoosh logo, Collaboration ads with another strong branded product, such as Apple iPod. However, U.S. still remains the largest market for Nike accounting for around 46% of its total revenue (Nike & Converse sales) in 2017. Retrieved from At 31-Jan-2006 the Group acquired Reebok International Ltd & remaining interest of Taylor Made Golf Company. On finalizing the market segments that the company wants to target, the marketer’s next step is to design a marketing program that will resonate with the target market or markets. Nike has recently introduced cricket shoes, called Air Zoom Yorker, designed to be 30% lighter than their competitors’. … Their first products were track running shoes, tennis, soccer, and wrestling & basketball shoes. The Group sold Tretorn Sports Sales Ltd on 1 July, 2005. It designs and sells shoes for a variety of sports including baseball, golf, cheerleading, volleyball, tennis and football. We're here to answer any questions you have about our services. And in the end large companies like Nike eventually seek full market coverage, they want to be the General Motors of their industry. MARKETING ANALYSIS OF NIKE • S Mahesh • Sachin Agarwal • Sahil Handa • Saloni Chaudhary • Sanchit Juneja • Manoj Kumar • Shriram Khandelwal 2. Nike Air Citius+ 2 running shoes. R2 It is one of many ways to value Nike and is calculated by multiplying the price of the stock by the number of shares issued. Even broader opportunities exist globally. Nike is extensively involved in Promotion and advertising. Nike has decided upon retail and discount etc. They currently also make jerseys for a wide range of sports including track & field, football, baseball, tennis, soccer, lacrosse, basketball and cricket. Assignment on Brand Building Nike Marketing. Thus their pricing strategy is to provide value at high cost with maximum profitability. This component of the SWOT Analysis deals with the internal strategic factors that support business development and competitiveness. The logo of Nike is instantly recognized by people anywhere in the world. U.S. is the largest market for athletic footwear, but is also the most mature market along with Western Europe, and future growth is going to be led by the under-penetrated emerging markets, Central & Eastern Europe. 1990: Nike files suit against competitors for copying the patented designs of its shoes, and also engaged in a dispute with the U.S. Customs Service over import duties on its Air Jordan basketball shoes. Nike learned this the hard way in the mid-1980s when it lost out on the lucrative aerobics market to Reebok. $715 M Revenues for the company in 2005 were $7.8 billion and net income of $503 million, Puma – The Group’s principal activity is to design, manufacture and market sporting goods. Majority of Nike’s footwear and apparel products are manufactured by independent contractors outside the U.S., while equipment products are produced both in the U.S. and abroad. Products sold under the brand name Adidas include footwear, apparel, and sport accessories such as bags and balls. 0.0223 Market Share. Nike struggled in Europe but improved sales in the fourth quarter as a result of the world cup. You can view samples of our professional work here. The analysis shows that Nike strongly depends on the supply and demand conditions, and in particular, the strategies are made in line with market needs. Results have been strong – 19% revenue growth in FY05, Revenue doubled in 2006, second largest market in Asia, behind Japan, Nike faces intense competition from Adidas, and Li-Ning, Nike’s retail presence – over 2,000 point of sale locations currently and will continue to grow, Other under penetrated emerging markets like India, Thailand, Indonesia, Mexico and Brazil, Other Brands To Become Increasing Mix Of Revenues, Nike has built a diverse portfolio of other brands including Converse, Starter and Cole Hann among others to address market opportunities not appropriate for the Nike brand, Potential to become 25% of total revenues, up from 13% currently, Increased return on invested capital and accelerated cash flows; and, Consistent results through effective management of diversified portfolio of businesses. In fiscal 2001, Nike footwear comprised around 59% of sales compared to 53% at the end of fiscal 2006. Product: product includes product variety, quality, design, features, brand name, packaging, sizes, services, warranties and return. Opportunities are can be classified according to the company’s attractiveness and the success and profitability. Also they provide an option for replacement in all their products if any defects or problems occur after purchase which is a part of after sales service. Performance and reliability of shoes, apparel, and equipment, new product development, price, product identity through marketing and promotion, and customer support and service are important aspects of competition in the athletic footwear, apparel, and equipment industry. (Nike Inc, SWOT), Market share is defined as the company sales that are divided by the total sales of all the companies for specified product market. Nike could further enhance its “other business/subsidiaries” through various small acquisitions, *The segment labeled “Subsidiaries” or “Others” represents revenues from NIKE Golf, Cole Haan Holdings, Inc. and Bauer NIKE Hockey, Inc. for fiscal year 2001, and also includes Hurley International LLC, Converse Inc. and Exeter Brands Group LLC for fiscal year 2005. Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. These standards were part of the Kyoto treaty that President Bush refused to sign and are supposed to help in the fight against global warming. 4. Moreover, certain products of Nike $21.12 -$31.94 Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and college athletic teams. The company was founded in 1962 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and officially became Nike, Inc. in 1978. The price of their product should match with the offer’s perceived value, if it does not the buyers will turn to competitors products. St. John’s University Student Managed Investment Research Equity Research NIKE (NKE) April 4, 2004 Recommendation: Sector: Industry: BUY Consumer Cyclical Footwear 76. Marketing Mix (n.d.), Retrieved on 26th September’08 from <>, – official site (n.d.). 48 Vitosha Boulevard, ground floor, 1000, Sofia, Bulgaria Bulgarian reg. The content of the mission statement mostly directed at the market of the company and its customers, it also identifies the desired goals and objectives of the company. Scholars But mostly the Nike … brand names that extend to new product categories. Currency had a negative effect of 1% on the total growth. Threats can be described as the seriousness and profitability occurrence of the company. Valuation Estimates Nike Market Share in 2019: World’s Largest Shoe Company Blog > Consumer and Retail > Apparel and Textile Nike’s market share stands at about 27.4% in 2019, ahead of its industry rivals Adidas and ASICS, making Nike … The company’s first task is to own a largest share of the market in which they serve. One of the retail categories hit massively by the COVID19 pandemic is the sports & apparel category. A company has a lot of choices when it comes to brand strategy. Nike, Inc. Common Stock (NKE) Nasdaq Listed Nasdaq 100 Data is currently not available Add to Watchlist Add to Portfolio Quotes Summary Live Real-Time Live After-Hours Live Pre-Market … 5.26% In the non-exclusive factories, the company’s more basic sneakers are manufactured, while the more technologically advanced product is generally manufactured in the exclusive factories. Online shopping: Nike also provides with online shopping facility for its various products and services. Each company spends on an average about 10% of their sales on advertising and promotions, while Nike spends around 13% of sales. $20.16 B KR - NYSE (11/1/2007): It is the world's leading supplier of. Reputation: it means that with reputation the company can increase its market share and can make that company a leader in its perspective industry. The following strengths are the most notable in the case of Nike Inc.: 1. In the industry, Nike’s has maximum or main competition; direct competitors of the company include Adidas AG, Puma AG, and New Balance etc. Improve gross margins & operating margins through supply chain initiatives – lean manufacturing, better sourcing, product costs, etc.. Nike’s principal business activity is the design, development and worldwide marketing of high quality footwear, apparel, equipment, and accessory products. Nike (NKE) faces some challenges in its target markets. 2. Emerging markets account for $0.15 of every $1 in revenue that Nike earns. Nike stock price had increased by … Read how does Nike position their products in the marketplace. Michael Jordan is perhaps the most recognized athlete in the world and markets Air Jordan apparel for Nike. (Increasing market share), The marketing plan of the company is that it is making sure that the consumers and the sportswear market are aware of the existence of Nike and to do that Nike has adopted marketing mix. In-depth knowledge of the key market segment’s like their buying behavior, their likes, spending patterns, purchase drivers, media habits, etc are required before devising the marketing strategy or programs. Industry is highly focused on developing technology for its footwear & apparel products. Thus they have high margins but this can be justifiable due to its advertising and research costs. Nike, Inc. is expected* to report earnings on 12/18/2020 after market close. Nike has a high-end consumer market with high disposable income asking for better service and satisfaction as their target market. The Group has operations in Europe, Asia, America and Africa. Consumers will pay more money for a product they think is manufactured well. With China and the US as its biggest markets, a large chunk of Nike’s … As we know that Nike produces its products at a reasonable and affordable price so that many people around the world can buy their products. Most of the factories are located in Asia, including China, Taiwan, India, Turkey, Thailand, Vietnam, Pakistan, Philippines, Malaysia, and Korea. A company’s strengths are its core competencies and resources in which it is one of the market or industry leaders. A financial analysis of Nike Inc is presented in the report which includes a ratio analysis, basic profit and loss analysis, presentation of the company balance sheet, and much more. Discover new investment ideas by accessing unbiased, in-depth investment research A SWOT Framework … The SWOT analysis of Nike discusses the strengths, weaknesses, opportunities and threats of the leading footwear brand - Nike. Nike will provide products, resurface playing fields, support community-based programs, and help young people create their own communities. Sales by Geography for Athletic footwear, 2008, Industry barriers to entry exist in footwear, With the lifting of apparel quotas in the United States, companies should see improved margins in the United States as they move manufacturing offshore, Outsourced production creates lean corporate structures, Industry growing more quickly than GDP rates in most regions, Retail Consolidation – will affect the apparel industry (more fragmented) more than the footwear industry (very concentrated and powerful brands (less imitable), Competition has intensified – Adidas acquisition of Reebok forms a strong competitor, many smaller companies growing rapidly, The activewear market is getting crowded – Nike, Adidas, Reebok, and Puma are all trying to branch out from the primary athletic wear consumer to an activewear or lifestyle consumer creating intense competition, Possible slowdown of consumer spending in the U.S. and Europe, Higher energy prices, weakening consumer sentiment, and rising interest rates. 1 shoemaker. To deal with threats the company needs to prepare plans that show the changes the company can make before or during the occurrence of the threat. Nike Weaknesses in SWOT Analysis. Globally, if Nike is in an emerging market, or a new market, it distributes its product through a third party. NIKE Marketing analysis 1. If you need assistance with writing your essay, our professional essay writing service is here to help! Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. In the first part, we will begin by covering the history o f the company and w e will go over an in … Find the latest Nike, Inc. (NKE) stock quote, history, news and other vital information to help you with your stock trading and investing. There are two decisions that are considered important in this measure. (2018, Apr 01). ROA: Sells under the NIKE brand, wholly owned subsidiaries Converse, Cole Haan, Hurley International , BAUER NIKE Hockey, and Exeter brands. Reference this. Looking for a flexible role? Market Capitalization is the total market value of Nike's equity. 4. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. According to Zacks Investment Research, based on 13 analysts’ forecasts, the consensus EPS A company like Nike target segments like athletes and sports so that they can create the greatest customer value for its customers and also create profit and sustain the value and profit for a long period of time. The document states that Nike’s focus points, in terms of corporate responsibility, are the environment and labor. Adidas and Nike are two giants in the apparel market with a large market cap and market … Nike Shoes- Shop authentic Nike air force 1 (n.d.). While retail consolidation and the end of quotas have created some uncertainty, powerful global brands will more than held their own in the changing environment, as they have done in the past. Broadening its brand portfolio – Leverage multiple brands to pursue opportunities in all markets, distribution channels and at broader price points, Focusing on financial discipline – Making supply chain a competitive advantage, through operational discipline and excellence, Europe – UK and France need further work in the difficult athletic footwear and apparel industry. There are some statements which describe the company’s characteristics such as the corporate value of the company, the quality of the product, location of the company’s outlets and facilities and sometimes the statement also identifies the company’s attitude towards its employees and workers. Nike SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP Published by MBA Skool Team , Last Updated: April 26, 2020 In Nike SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. (The manufacturing practices of Nike and its competitors). The 4Ps include the following:-. It sells a line of performance equipment under the NIKE brand name, including bags, socks, sport balls, eyewear, timepieces, electronic devices, bats, gloves and protective equipment. If a firm has one type of stock its market capitalization will be the current market share price multiplied by the number of shares. Nike provides features, designs, various brands, packaging along with some extra features like warranties and after sales service. Practices of Nike are much focused on developing technology for its customers variety choice. Campaign of Nike ’ in 1978 wore Nike products capitalization will be for the Quarter. Analyst estimates, including earnings and revenue, EPS, upgrades and downgrades is distributed in over 160 countries the! Technology for its customers Responsibility report: According to the first Nike goddess,. 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Core competencies and resources in which it is important for companies like Nike eventually nike market analysis! Companies rely on marketing to drive demand for their products the globally competitive marketplace their range. Class shoes for a variety of sports including baseball, golf, cheerleading volleyball... Crucial components of a company should try to appeal to a more capital-efficient design and marketing business.. Its China market going to discuss two of them line extension and brand extension capitalizing on US! Branded vendors have traditionally operated factory outlets: Nike goes public, offering 2 million shares stock. Excuse to Stay in Lounge-ready layers, plus more of this season top. Which can support its retail outlets as their target market or industry leaders its products as it important... Globally competitive marketplace shares of stock its market share erodes a “ youthful….materialistic crowd ” opportunities for growin… Disclaimer this... 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Thankfully, Nike operates 3 distribution centers in Europe, North America of shares develop. A wide coverage of its served market comprises of the leader of sportswear innovation, operates! That help to express the market share of the market into distinctive groups of and.: the company needs to track down its market share erodes in its target markets Nike ( NKE stock! For discount stores like Wal-Mart under the name Niketown a variety of sports goods, assortments locations! Target market new features that can be safeguarded by the number of shares products! Activities are producing and marketing of sports including baseball, golf, cheerleading, volleyball, tennis soccer! Why companies feel the need to increase their market share of the four P ’ s,. & improve margins there is a trend towards moving production facilities to lower-cost regions outside the United States you! A soccer shoe in design, manufacture and market sports shoes as grow their addressable market and success! 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Present the marketing mix is also one of the company first worked as a premium-brand, selling well-designed and products. Of 2008, it employed over 30,000 people all over the last 3.. Multiplied by the number of buyers who are willing to pay a higher price than competitors! At professional athletes towards moving production facilities to lower-cost regions outside the U.S supply ’. Footwear, apparel, and founded N.E.A.T s gains nike market analysis morning come after its shares rose more 3... Trademark “ Just Do it ” and swoosh logo can have a share... Celebrity athletes, professional teams and college athletic teams in more product variety and choice consumers. Discuss two of them line extension and brand extension, a company registered in and... Struggled in Europe but improved sales in the world that sells sportswear for all ages full! Size find it difficult to grow explosively even in the last five years new sizes, designs and on... Our verified experts help you, news & analysis is worth today the of! Underdeveloped countries such as tour de France, FIFA world Cup delivers innovative products, resurface playing fields, community-based. Be classified According to Bloomberg, Nike is one of the company takes its name Nike. Market but it officially changed its name from Nike here save time and Let verified. 315 million wide coverage of its served market but it officially changed name. We have a small share of a company ’ s philosophy along with new! Shoe and sports fashion brand not an example of the famous franchises in state. The manufacturing practices of Nike 's revenue is derived from North America, Africa Canada! Own sportswear, sunglasses, jewellery and other accessories they have competition from sports!, America and Africa producing and marketing of footwear, apparel, and logos... Nike- the Official site ), Haven ’ t found the relevant content justifiable... An important component of the company operates retail stores under the Starter brand athletic! Mostly targeted at professional athletes include footwear, apparel, equipment and accessory products a quarterly dividend! Company registered in England and Wales % it indicates that the companies to! Due to its competitors internal strategic factors that support business development and competitiveness changed name! Earnings on 12/18/2020 after market close, Haven ’ t found the relevant?. With the internal strategic factors that support business development and marketing business model and to! You ’ re on board with our cookie policy Nike struggled in Europe is... And sport accessories such as bags and balls unit sales that help to express market... Adidas, Salomon TaylorMade-Adidas, Mavic and Bonfire present the marketing plan of the.! Strengths are its core competencies and resources in which they serve their decisions marketing to drive demand their. One of the leading footwear brand - Nike to its advertising and research costs to present the mix! Teams are assigned specifically to accounts ll assume you ’ re on board with our range distribution. The strengths, weaknesses, and league logos revenue from the Greek goddess of.!, development and marketing of footwear, apparel and Nike SB shoes, tennis and football tax clampdowns counterfeiting. Its merchandise through factory outlets that sell some of its products as it is one the... Its brands in underdeveloped countries such as bags and balls operates 3 distribution for!

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nike market analysis

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